Role Overview
We are looking for a creative and data-driven Email Marketing Executive to join our marketing team. The ideal candidate will be responsible for planning, creating, and executing email campaigns to engage customers, generate leads, and increase conversions.
Key Responsibilities
- Plan and execute email marketing campaigns and newsletters.
- Create engaging email content, subject lines, and layouts.
- Manage email lists, segmentation, and audience targeting.
- Monitor campaign performance (open rate, CTR, conversions).
- Perform A/B testing to improve campaign effectiveness.
- Ensure emails are optimized for mobile and different devices.
- Maintain email deliverability and avoid spam issues.
- Use tools like Mailchimp, HubSpot, or similar platforms.
- Collaborate with design and content teams for campaigns.
- Prepare reports and suggest improvements based on data.
Candidate Requirements
- 6 months – 1 year experience in email marketing or digital marketing.
- Basic understanding of email tools (Mailchimp, HubSpot, etc.).
- Good writing and communication skills.
- Knowledge of audience segmentation and targeting.
- Analytical mindset with attention to detail.
- Basic HTML knowledge (preferred).
- Intermediate / Bachelor’s in Marketing or related field preferred.
How To Apply
Skills Required
Email Campaign Management
Email Automation
Mailchimp / Klaviyo
Lead Nurturing
A/B Testing
List Segmentation
Analytics & Reporting
HTML Email Templates
Deliverability Optimization
Conversion Optimization
